Categories ArchivesSEO

Tips for Inbound Marketing standard

Gone are the days when just having a website was enough. These days, having a GREAT website is one of the most important parts of your marketing strategy. In most cases, having an effective website can give you a huge advantage over conventional BLT advertising. One of the most interesting attributes of digital marketing is that it creates a level playing field between bigger and smaller businesses. You don’t need exorbitant budgets to compete for the attention of your online audience. With Search Engines, Social Media, and Smart Phones, the target market is getting easier to reach every day. When we consult with small and medium sized businesses on how to get most traffic from their websites, we often offer simple and ...

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Website Copyright Dates standard

Another New Year has come around and it’s time for most websites to update the copyright. Why Update Your Copyright Date? For starters, nothing says ‘I haven’t done anything to my website for years’ quite as much as an old copyright. The web convention is to put the current year, or the year the site or content was first published, followed by the current year, e.g. 1999-2014. From a true copyright standpoint of protecting the content of your website, the best action is actually not updating the copyright unless you update the content to offer the most copyright protection. However, since it is electronic, it is hard to prove copyright dates this way, so a copyright date online itself doesn’t ...

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Getting Your Message Out Using Blogs standard

What does Blogging Provide To Businesses? One important concept in advertising and public relations is to get your business’s message in front of a customer and also to potential customers. Once properly set up, blog software is relatively easy to use. Simply write your thoughts, link to resources, and publish to your blog, all at the push of a few buttons. Of course some training will save a lot of frustration and get you much better results. Updating the  blog is a much quicker process than contacting a web designer with changes or doing the coding and uploading yourself. Even though all the developers at Bower Web Solutions can code, posting something like this is much easier in blog format. ...

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Don’t Make Me Think Online standard

We’ve all had the experience of being on a website and wondering  what happened or what we should do next? For example, if we’re searching for information (looking for a good web developer, say) and get confused, most of us are not going to fight with the website. Instead we are probably likely to hit the browser’s back button and try the next website in the web search. One of the first web design books, “Don’t Make Me Think” (by Steve Krug in 2001) addresses this idea of web usability. Steve’s ideas state make it easy and clear, exactly how to do something online. Even 12 years on, Steve’s ideas apply. Dan Bower, president of Bower Web Solutions, a programmer and developer ...

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