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"Search Engine Optimization" is different
than "Search
Engine Marketing". Search Engine Marketing is
the practice of paying marketing companies, advertisers, agencies
for a sponsored listings in cpc (cost per click)
search engines like Overture
and via Google
AdWords programs. Search engine marketing is the quick
fix to driving targeted
traffic to a web site but it's also the most expensive to get search
engine traffic.
Search Engine Optimization (or 'SEO' for short)
on the other hand is the technique employed by web site owners to
make
their
web
site
more search engine friendly. When a site is
optimized for the search engines properly it will receive traffic
from the major search engines like Google, Yahoo, MSN and
others at no additional cost per visitor! The secret lies
in how well the web pages are constructed and worded. We at Bower
Web Solutions have had much success in getting our clients high rankings,
without having to resort to costly marketing practices.
Google Analytics - Everything You Want To Know About Visitors And Web Site Traffic To Your Web Site
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