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Logo Creation Process
The process we use to create and design a logo has been proven over the years, providing custom logo designs to hundreds of our satisfied customers across NJ and around the globe.
Step 1: Logo Consultation
The first step in our logo design process is a consultation phase in which we work together to discuss and examine your company's target audience, corporate image, competitors, ideas that you have, and any other information that will help us with designing your logo.
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Step 2: Initial Deposit Payment
All logo work must be paid for in full prior to beginning any major work. If for some reason you feel we are misunderstanding your needs or cannot design your logo to your satisfaction, we will refund whatever money you have paid (minus a $50 non-refundable fee), providing we have not reached completion of Step 4 (Revisions to your Logo Design).
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Step 3: Initial Logo Designs (Black & White)
Based upon the ideas and conclusions reached at Step 1, an initial set
of Black and White logo designs are created and sent to you via e-mail.
Why do start with Black and White only versions first?
Because if a logo is truly well designed, it will be just have
effective in black and white as it will be in color. Conversely,
if a logo design is weak or unappealing, all the colors in the
world won't help your logo. You
can view the first set of black and white draft designs and submit
your thoughts to us. Let us know what you like about these first
draft designs, what you dislike, and what you would like to see
in the next revision (if needed) and we will create a logo combining for favorites
elements from the first round of choices. If you are satisfied with one
of the logos, we can skip right to the Step 5: Color Logo Designs.
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Step 4: Revisions to your Logo Design
We will continue the revision process for as many revisions
as your logo design package allows until we have created a logo
you are happy with. Most times, it only takes one or two
revisions from the first design set to wind up with a single
logo that you like. With each version of the logo we create and
each change we make, we will attempt to work closer each time
to find exactly what you are looking for. Depending on the clarity and responsive
input and clarity from the start of your logo design project, your response
time and how much you like our initial designs, your
logo could be completed in as little as a week!
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Step 5: Color Logo Designs
Based upon your final selected black and white logo design in Step 3, we will send you a series of your approved design using different color combinations. We all have a color that is our personal favorite. However, personal tastes in color may not be best for a particular logo. Color portrays mood, emotion, image and overall attitude. For example, you might wish to stay away from bright colors if your logo is for a funeral home. Other color choices may be quite obvious. You probably would not use blues or purples to design a logo for "Red Apple Farms" but rather colors in the red family.
It is also good idea to stay away more predictable color combinations that everyone has seen. Red and Blue may not be the best choice for your logo's colors, unless you are designing a superhero costume or a logo for a user car dealership. With that being said, we will try to use your initial suggested colors only if it compliments, not distracts, from the overall design.
Also, remember "less is more". Using one or two different colors strategically will have much more impact than several colors used arbitrarily. Another thing to keep in mind is that the more colors you use, the more expensive it may be to have your business cards printed up if you are making use of very specific or what is known in the printing business as "spot" colors.
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Step 6: Optimization / Delivery of your Final Logo Design
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