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Google Analytics
Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site when they use Google to search the internet.
Discover Everything About Traffic To Your Website
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Google Analytics is free tracking software for finding out more about traffic to your website. Once you create an account and add the appropriate HTML code to the pages of your website, you can begin to analyze detailed information about who is visiting your site and which pages they are visiting.
Also, if you have a Google AdWords account, Google's Pay Per Click web advertising service, you can use Google Analytics directly from the AdWords interface. Google Analytics is the only product that can automatically provide AdWords ROI metrics, without you having to import cost data or add tracking information to keywords. Google Analytics tracks all of your non-AdWords initiatives as well.
The new Google Analytics makes it easy to improve your results online. It can help you to write better ads, strengthen your marketing initiatives, and create higher-converting websites. The Google Analytics service itself is free to all advertisers, publishers, and site owners.
Features of Google Analytics include:
Keyword and Campaign Comparison
Track and compare all your ads, e-mail newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines.
Custom Dashboards
No more digging through reports. Put all the information you need on a custom Dashboard that you can e-mail to others.
AdWords Integration
Buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business.
Trend and Date Slider
Compare time periods and select date ranges without losing sight of long term trends.
E-commerce Tracking
Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.
Funnel Visualization
Find out which pages result in lost conversions and where your would-be customers go.
Site Overlay
See traffic and conversion information for every link as you browse your site.
E-mail reports
Schedule or send ad-hoc personalized report e-mails that contain exactly the information you want to share.
GeoTargeting
Find out where your visitors come from and identify your most lucrative geographic markets.
Bower Web Solutions is available to help you apply the necessary HTML programming code to allow Google Analytics to track as many of your web site's pages as you desire.