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Web Marketing is the marketing
a web site for better search engine results. This is achieved by
improving ranking in search engine listings, buying paid listings
or a combination
of all of these.
Search Engine Optimization is the
act of altering a web site's text content through use of keywords,
focusing to improve the site's chances
to
compete with other sites in a top position on a search
engine results page.
Search engines like Google and web
site directories like DMOZ and Yahoo are the most critical sources
for the first-time
visitors to your web site.
We will verify that your site are
properly submitted to the major search engines and directories. When
necessary,
manual
submission
and priority paid registration
are also used on your site. Before
optimizing your web site, we will need to know what keywords your target
group is using. Your keywords are the words and phrases that people
might use to find
your company or service via search engines
results pages. The best keywords and phrases will
bring visitors that generate revenue. Bower Web Solutions can help
you with all your search engine optimization needs.
When you have a web
hosting account
with us, you can check your web traffic and hits with our free Webalizer
web statistics service.
"Search Engine Optimization" is different
than "Search Engine Marketing". Search
Engine Marketing is the practice of paying marketing companies,
advertisers, agencies for a sponsored listings in cpc (cost
per click) search engines like Overture and
via Google
AdWords programs. Search engine marketing is the quick fix to
driving targeted traffic to a web site but it's also the most expensive
to get search engine traffic.
Search Engine Optimization (or 'SEO' for short)
on the other hand is the technique employed by web site owners to
make their web site more search engine friendly. When a site is optimized
for the search engines properly it will receive traffic from the
major search engines like Google, Yahoo, MSN and
others at no additional cost per visitor! The secret lies
in how well the web pages are constructed and worded. We at Bower
Web Solutions have had much success in getting our clients high rankings,
without having to resort to costly marketing practices.
To
learn about some basic tips to increase traffic to your web site,
click here.
Please contact
us for more information about our Search Engine Optimization
services. |
